The Small Business Administration estimates that there are over 27 million small businesses in the U.S. and that they collectively account for as much as 80 percent of new job creation. Clearly small business owners are a vital piece in the economic puzzle, but they simply cannot do everything on their own. Employees are great, but payroll is often a tight budget line item. Hiring contractors to help on an as-needed basis is a smart way to get professional advice but save operating cash.
At the very least, every small business owner should have the following three tech-savvy contractors just a phone call away:
Website support. If you know nothing about designing a website or building traffic from search engines, go ahead and hire professionals to help you. With Google Places for Business reporting that nearly 97 percent of consumers look for businesses to frequent through online platforms, bringing in expert website guidance is a very valuable step in building revenue over time. IT Contractors can also help you field any online issues that arise after your site is live and running.
Computer technicians. Imagine showing up to work one day and realizing that everything you have saved in your office computers is gone. How would your business function without that information? While this is an unlikely scenario, even one computer that goes bad can wreak havoc on your business if the proper backup systems are not in place. Retain desktop support from a professional long before you encounter any computer operating issues. Depending on the type of computers you use, you may also want to keep a Microsoft Certified Professional on speed dial too. These technicians can set up backup plans and give advice for storing the most sensitive information your company owns and come to your aid in an emergency too.
Inbound marketing professionals. If you are asking yourself what is inbound marketing? then you definitely need to hire an expert to help you in this department. In a nutshell, inbound marketing techniques target likely customers by attracting them to your company through search engines, permission-based email lists, and social media outreach. Small business owners are finding that getting rid of outbound techniques, like blanket mailers or newspaper advertisements, and replacing them with focused inbound marketing is really a smarter tactic. There are professionals who can analyze your web presence and customer base and tell you exactly what you need to do to make the most of inbound strategies.