Summer is fast approaching, and if you’re a college graduate who wants to make some money during your vacation, then selling pest control services may be right up your alley. If you’ve had some experience selling products before, then you know how challenging this job can be. Still, you can be successful, and you may even save money for your college fees if you work hard.
Marketing Pest Control
1. Increase awareness about pest problems
Expert salespeople, and most especially novice ones, often have a hard time convincing home and business owners to buy pest control services. One reason for this is that some of them don’t want to admit that they have a pest problem because they don’t want their neighbors to talk about them. It is then the job of a salesman to educate individuals about the cons of ignoring a pest infestation. While doing so, it’s helpful to emphasize other difficulties, such as damage to property and costly repairs, which will arise if a pest problem is ignored.
2. Explain highlights of preventive measures
Pest control is not essential, or so some people think. But for prudent homeowners, this is actually a very important part of home maintenance. They realize that prevention is certainly better and cheaper than cure. This is what a salesman should thoroughly explain to those who are not yet aware of the benefits of preventive pest control. For instance, if a person takes preventive measures against termites, then his property will probably stay termite-free for a very long time.
Also, if measures are taken only after a pest infestation is discovered, then the expense is going to be a lot more costly. There will be expenditures for getting rid of the pesky critters and for repairing damages.
3. Take advantage of sales
The term “SALE” is a huge attraction to any buyer. A pest control salesman should take advantage of sales that are offered by his company in order to draw in customers. Those who have not yet tried the offered pest control service may be tempted to buy if there’s a sale. Offering discounts and other attractive marketing measures will definitely catch people’s eyes and interest.
4. Advertise using several media
It’s quite common for pest control companies to advertise their services by distributing flyers, brochures or pamphlets in neighborhoods or business centers. But aside from these traditional methods, a wonderful way to maximize exposure is by using the internet. These days, it is now very common for huge businesses to send short ads or emails to target customers. Taking advantage of social media, like Facebook and Twitter, is also a good way to make a business known.
5. Create a website
This is a wonderful tool to not only market a pest control service, but also to interact with clients. It is actually very important to have a website if a business wants to be competitive. This makes it easier for people to check out the services offered by a certain company. This also gives them a chance to browse through blogs, customer testimonials, and other related information about the business.