In today’s digital economy, many people overlook the importance and value of a high quality business card. A business card is an easy way to distribute contact information, but it’s also a personal statement. A good business card can communicate creativity, professionalism, a client-centered mindset and a sense of style.
Creating a great business card can be a breeze, if you follow the right steps.
First, determine what content needs to be included on the card. For most people, basic content will include a name, title, phone number, address, email address, and possibly a fax number. Freelancers or business owners may want to include a list of services, if that’s not obvious from the title. Of course, most people will also want to include the company name and logo.
Second, select the type of card. There are a surprising number of variables to consider, including the size and shape of the card, whether it will use rounded or sharp corners, and the thickness of the card itself. Thicker cardstock costs a bit more, but thick business cards will also hold up better in a wallet and have a more professional feel. You can make up the extra cost by ordering from an online printer.
Third, select a font. A good font will be easily readable, so avoid anything with too many loops or squiggles. For more conservative professions like any job in the legal or medical fields, it’s best to choose a classic serif font. For professionals in creative fields like marketing or advertising, a font with a bit more personality is a better choice. Just make sure that the final produce looks professional and neat.
Finally, figure out how to fit all that text on the card. Many people are tempted to cram in too much information, but it’s essential to leave plenty of empty space. That makes the card more readable. A card that seems too busy will appear unprofessional and is more likely to be tossed out. Consider the balance of the card as well. A great business card will use its entire surface effectively instead of cramming everything into one corner or the other.
Designing a terrific business card doesn’t have to be a chore. Use one of the online design applications to get started, and consider using an online printer once you have the perfect card drawn up. Have fun with your design, and make sure it reflects your personality.