Explainer Videos: How To Increase Your Conversion Rate

If you have an online business, you are constantly seeking ways to improve your conversion rate. There are many ways to advertise and reach out to your audience, but you need measures that actually get people to respond. One of the best ways to accomplish this is by using explainer videos.

What Are Explainer Videos?

An explainer video is a short and simple video that tells people the basic idea behind a product, service or company. These are not meant to be comprehensive videos that explain every detail about your services. They are a high impact way to introduce yourself to your potential customers.

Why are explainer videos so powerful? When someone lands on your website for the first time, he or she usually wants to understand what your site is all about. Most people don’t want to spend a lot of time figuring it out. If they have to read long passages or visit several different pages, they are likely to lose patience and click away.

A short video provides the ideal platform from which you can describe your company’s purpose. Many large and successful companies, such as Dropbox, use explainer videos for this purpose. Using this type of video on your site is an easy way to increase conversions.

What makes videos so effective is that they reach people in several ways at once. In a video you can talk to the viewer as well as display images. Whether you want to showcase a physical product or illustrate something on your website, a video allows you to do this quickly and efficiently.

A few seconds of video can convey as much information as a whole page of text. Which do you think is easier for most people to absorb?

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Creating Explainer Videos

You can make an explainer video yourself, using your webcam or by making a Powerpoint presentation. You can also use video creating software. It’s also possible to hire someone else to make it. Since this is meant to be a short, simple video, it won’t be costly to outsource it. Either way, it’s easy and cheap to create this type of video.

How to Get the Most Out of Explainer Videos

When creating explainer videos, you want to keep things as simple as possible. Stick to your main message. What is the essential value you are providing? Viewers can find out the details later, once you’ve hooked them with your video.

The best way to use an explainer video is to have this video clearly visible on your landing page. This should be the visitor’s introduction to your website, product or offer. You can have other elements on the page, but they should be secondary to the video.

The whole idea is to let people know that this video will tell them everything they need to know –at least, for now. Give the video a title that delivers this message, such as “How to use…” or “What is…” The video should be short enough that it won’t tax viewers’ attention spans.
Aside from having an explainer video on your own site, you can then share it on sites such as YouTube, Facebook or any other social sites where you’re active.

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