For beginning and amateur jewelers, the transition to professional territory may be extremely difficult. In order to actually make a living from jewelry making you will need to learn how to market your work, how to channel your creative energies into design work that will actually sell and how to provide professional customer service.
Let’s take a look at some of the necessary steps that you will need to take in order to make the transition from amateur to professional.
Channeling your Creative Energies
One of the hardest mental processes for beginner jewelers is the transition from a mentality which circles around creating for yourself to a mentality which circles around the preferences and needs of other. As difficult as this mental process may be, it is essential to go through it if you hope to actually sell your designs.
Do as much research as you can and study what’s hot and what’s not in the online jewelry market before you actually begin with your design work.
This is not to say that you should give up on original, creative ideas, but you will need to channel your fresh ideas into formats that will appeal to a wide audience and will sell well. As you advance and gain more of a reputation, you will be able to gradually allow yourself to create more daring designs, as you will already have the potential buyers.
Marketing your Work
A good way to market your work is to open a small website and combine it with your online shop pages on various e-commerce websites such as EBay. In the first stages you will have much more of a chance to reach customers via e-commerce websites than via your own website.
If you focus your product descriptions to be specific as possible, you will be able to get the attention of potential clients. By pointing out your own website on your product description pages, you will be able to expose more of your work and considerably increase your chances to start selling.
Providing Professional Customer Service
Treat your customers professionally from the very first stages, even if you begin with placing only a few items for sale. Decide in advance about customer service policies, such as insurance, returns and postage and post clear and easy to understand guidelines with each product description. Each e-commerce website will have a different rating system.
You need to understand that positive customer ratings in an essential part of online marketing. Ratings will appear not only on the e-commerce website search results, but also on general search engine search results. This why every five star rating that you receive from a paying customer is priceless. Be as quick as you possibly can with replies to customer questions and concerns and make sure that you do your utmost best to keep customer satisfaction levels high. By steadily providing excellent customer service and accumulating positive reviews, you will be able to gradually increase your sales, get recommendations and improve your reputation.