They say that in each one of us there is a novel waiting to be written. And now, more than ever before, it is easy to become a published writer. The advent of the internet created an upsurge in the number of self-published authors, which, even if they are talented writers, usually do not possess the necessary know-how and strategy in order to make their book big. Here are five tips you need to bear in mind before you decide to publish your work.
1) Write a book that appeals to a targeted group of people
You probably would not even think about writing a horror novel with a love story that on top of everything contains a story about a football team. This is because you naturally feel that almost no one could find themselves in that book and no one would read it. This is quite a drastic example, but less absurd (while still unsellable) examples appear on the market every day. Research your target demographics and keep focus.
2) Write a book on a subject about which you are well informed
Writing about cooking if the only thing you can prepare is coffee probably isn’t the best idea, right? Despite what many people think, the lack of writer’s knowledge on the particular topic is often very obvious in books. Even if you can get away with brilliant writing and manage to cover up the evidence that you do not know what you are talking about, it will show in an interview you give or while talking to your readers.
3) Choose a catchy title for your book
From the marketing perspective, the title is one of the most important parts of your book. It is what attracts the reader’s attention, both in a bookstore and on the internet. The title has to spark imagination and make people want to find out more about it. It also needs to be meaningful and connected to the novel in order to fulfil the reader’s expectations.
4) Pay attention to the internet
These days, internet presence is absolutely essential for promoting your book (and almost everything else, for that matter). You should start blogging and posting on social networks even before you publish your book. This way you will create starting audience that will promote your work to their friends and, if you are any good, spread the news of your book’s publication virally.
5) Plan out and prepare your marketing activities
Apart from being present on the internet, you need to pay attention to the conventional ways of marketing as well. Make sure you send free copies of your work to newspapers and magazines and hope for a good review. If you manage to obtain some book endorsements, even better. When placed on the cover, they can give a boost to your sales.