You’ve been reading and writing for most of your life; absorbing words like a dehydrated sponge, passionately devouring books that come your way. You live for the written word and, for the most part, words have never let you down. You could be forgiven for thinking that this will always be the case and that you will always be able to spew forth words of wisdom.
Take a moment to be still, and listen to the whirlpool of words and ideas floating around your head.
Now thing about what would happen should the ink run dry; when suddenly, out of the blue, the words stubbornly refuse to commit themselves to paper?
A common problem for online copywriters is that they struggle to find a topic to write about because it seems that everything has already been done and done to death. So they can be struck by the double-whammy of running out of ideas and words.
The terrible thing is that once you start struggling, you start to wonder if writer’s block is about to descend and it’s like you flip a switch. Suddenly, the idea looms large in your mind and writer’s block doesn’t descend so much as insidiously wrap itself around your brain. And it snowballs from there.
If you’re lucky, one of your options is to leave off writing for a day or two in the hope that when next you face the blinking cursor you’ll be full of inspiration and fresh ideas. The new day dawns and you think, yes, things are different. But the clock ticks, the screen remains blank and the block becomes insurmountable.
As an alternative, you could bury yourself in research, research and more research. However, this could open the door to distractions and weird tangents. For example, you could find yourself reading about the latest development in the Kardashian saga (despite not even really knowing who they are), having completely forgotten that you were supposed to be writing an article on climate change. These are the joys of multiple tabs and this crazy age of information overload.
Some writers swear by distractions: just not the online kind. Take an hour to two and go for a jog, take a yoga class, embroider a doily do whatever you need to do to take your mind off writing completely. Don’t even think of thinking about writing. Then, take shower, wash away all the tension and resume your seat.
There are no one-size fits all solutions. Some writers go the abstinence route and some keep plugging away. The trick is to hang in there and keep your hopes up. And remember, this too shall pass.