Times have certainly changed. Traditional networking events are on their way out and social media marketing is on the rise. To help every lawyer take advantage of the plethora of online marketing opportunities, here is a list of 5 ways every attorney can market themselves for free.
List Yourself and your Firm on Local Directories.
Listing yourself and your law firm on local directories is one of the easiest and fastest ways to grow your practice regionally. Here are just a few of the many directories you can register on.
- Google Places
- Yahoo Local
- Bing Local
- Best of the Web Local
- City Squares
Join Social Networking Sites
If you haven’t done so already, now is the time to start. Here is a list of social sites to begin with:
- LinkedIn – be sure to create both a personal profile and a company profile for your Firm
- Facebook- create a Facebook business page. Here is a link to what your business page should contain.
- Legal Playground- sign up, obtain client and legal referrals, and get your own free app
3.Blog and Write Quality Articles.
Blogging and writing quality content is one of the best ways you can market yourself. Your blogs and articles will be found under organic search engines by just about anyone and everyone. You should also submit your blogs and articles to submission sites. Here are just a few places you can post your blogs and articles to:
- Associated content
Issue Press Releases
Press releases always help spread the word about an important event. So, whether you hired a new associate, joined a professional association, or won a huge trial victory, go ahead and share that message with everyone in cyberspace. Here are some free press release submission sites you can use to issue your release:
Get Featured or Quoted as an Expert in the Media
Some of the best publicity you can receive is through a feature or quote in a credible publication. One of the most popular sites that you can use to connect with reporters is HARO. Sign up for free and you will receive daily emails from quality reporters seeking experts (often in the legal field).
The beauty of the Internet is that the networking opportunities are endless. And, now that you have this list, go online and start marketing yourself today!
Posted by: CarlyJohansson