There are countless examples in media of an ambulance driving away with an accident or fall victim, only to be followed by an attorney in a grey or sky blue shirt who looks like he has only eaten peanut butter and jelly sandwiches for the past month. The attorney is trying to get the guys’ business as soon as he can before another attorney jumps in.
Usually, he’s driving a Crown Victoria for some reason. Luckily, there isn’t always truth in fiction, and attorneys have much more respectable means for attracting new clients.
Here are some things you can start with if you’re an attorney looking to increase your client base.
- Become a name in the chamber: Before anything else, the American Bar Association recommends that you join your local Chamber of Commerce. Many people still use the Chamber of Commerce to find services, and it builds credibility for you in the community. Plus, it is fantastic for networking because the Chamber of Commerce represents over three million businesses of all sizes.
- Become a professor at your local university: There’s few better ways to market yourself than by showing others you care about the education of young adults or those who want a second chance in life. Teaching at your local community college is not only rewarding it can be a way to sharpen up on your legal education and get your name out there to a new audience.
- Give everyone at your firm a business card: One of the easiest and most cost-effective ways to get your business’s name out there is through a 3×5 business card. And make sure to give each attorney in your firm one of their own. Employees are more likely to hand out their business cards to potential clients if their own name is on it. If you can, make the business card as unique as possible to stand out.
- Always be a giver of well-wishes during the holidays: Who doesn’t appreciate a Christmas card or small gift during the holidays? Set-up a Christmas card list and as you meet new people, businesses, or employees from other firms, be sure to include them on the list. The more you do this, the more you might be remembered come time for a case or business opportunity.
- Use the Internet: Have a website? That’s a start, but how are you leveraging the internet to help you attract new clientele? Attorney and marketing often don’t go hand in hand, but the internet can help you obtain new clients quickly and effectively. Set up a blog, use email blasts and create social media pages that will bring people to your site. And if you can’t do it yourself, hire someone who can. There are many internet marketing sites out there devoted specifically to the legal profession.
- Send out press releases: Local newspapers are always on the hunt for news to fill their pages each day. Because of this, they will constantly scour press releases, and if they see something interesting, they’ll pick it up. By running press releases often, you can get your name out there to local community members just the people who might enlist your services if a lawsuit arises.