Security is still regarded as the number one reason why customers do not shop online. This is the fear of entering your credit card information onto a trusted website, only to have your hard earn cash mysteriously disappear from your bank account.
So how do you overcome this fear? The goal is to not overcome this fear, but rather be aware of what can happen and be sure to safeguard yourself against internet theft.
So how do you shop safely online? Here are six online shopping safety tips:
The first thing you need to look at is the reputation of the company. For example: shopping online from Amazon or Take a lot is far more secure than from the unheard of ‘John’s Computers’. There are two things to look at: the reputation that the company has in the market and the references on the website.
Guard Your Password:
The next thing you need to do is guard your secure access password onto the payment section of the website. Ensure that you change your password on a regular basis and keep this completely confidential. Remember, when setting up a password; try incorporating letters, numbers and symbols, as this is harder to hack than a variation of your name and surname.
Too Good To Be True:
Some offers are simply too good to be true. Ensure that you do your reach before simply entering in your credit card details. If the item is far cheaper than anywhere else, be aware that this is potentially a scam. Verify this by contacting the store directly and ensure that you do not get scammed via a fake website.
Warranties and Guarantees:
Find out from the seller if there is any warranties, guarantees or buyers protection on the product, and what the terms and conditions are. This adds credibility to the shop and their products.
Beware of Phishing Scams:
Phishing is a type of email scam designed to steal your personal data, such as credit card number, identification number, account passwords and other information. These scammers design email messages, which appear to come from a trusted source, requesting your personal details. Remember, that no company is allowed to request any personal detail from you via email.
When in Doubt:
The last tips is arguably the most important of the six. If at any stage during the purchasing process you feel uncomfortable, contact the company and discuss the concerns with them. Ensure that you do not simply proceed with the payment; safeguard yourself against possible theft by double checking the sites credentials.
Ensure that you shop safely online and make use of these six online safety measures. Remember, if you are unsure of anything, do not proceed with the payment, but rather phone the company immediately and let them help you over the phone.
I am Greg Jones and I run an online bedding store. I find that the best way to run an online store is to be completely transparent with your customers. Explain deals, warrantees and all costs attached to the purchase and ensure that your website is secure. In my spare time, I love nothing more than going to the local gym, going for walks or taking the bike out and hitting the trails.