Developing the Desert State into a Health Vacation Destination
India is gearing up to be among the most attractive health vacation destinations in the world. Zeroing in on the effects of rising costs, a major problem in healthcare in Western countries, the Indian government has begun to foster and promote health and wellness tourism in India. Rajasthan, the princely desert state of India, formerly known only for its palaces, forts, and Maharajahs, is all set for a boom in its health vacation industry as a result of the concentrated efforts of its new government. Encouraging constant feedback from the health vacation industry, the state government is trying to build a better regulatory and administrative framework for the health vacation industry in the vibrant state. Medical tourism is one of the top-most priorities of the Rajasthan government, which is looking to develop the state as an attractive destination for the corporate medical sector. The state has begun a process of wooing corporate houses and industries to set up internationally accredited hospitals, nursing homes, and medical educational institutions. Rising costs are a major problem in the healthcare system here and so the state government intends to ensure that quality healthcare services are made available for the economically weaker sections of society at these super specialty institutions. Land is being provided at discounted prices to all new medical and dental colleges, diagnostic centers, clinical labs, blood banks, private nursing homes, and paramedical training institutes.
Adopting Policies to Promote Health and Wellness Tourism in India
As part of the Central Tourism Ministry’s plans to promote health and wellness tourism in India, the Rajasthan has also begun to encourage alternative and recognized medical therapies like ayurveda, homoeopathy, and naturopathy by setting up a land bank for medical institutions interested in promoting these indigenous therapies. The corporate sector has already begun to show interest in the establishment of new hospitals and upgrading of existing healthcare facilities in the State. The government has also come out with a comprehensive hotel policy to promote investments in tourist infrastructure facilities. Urban and rural governing bodies have been encouraged to identify and reserve land for hotel construction projects. In order to combat the rising costs that are a major problem in the expansion of these healthcare plans, the state government has announced heavy concessions and rebates for new investors.