There are many SEO Optimization experts voicing their opinions about web directory submissions, these days. This is one of the biggest topics, “directory submissions” are dead, as far as SEO value. However, lot’s of these professed experts, are also saying that PageRank has died, as well. As far as their theory goes, it is actually up to the search engines.
The real issue about directories is, there are decent ones and, there are lousy ones. Therefore, you got to know how to tell the difference between the two, otherwise; you’ll be wasting your time and money.
At this moment, there are a lot of web directories that are under fire. With the new spam algorithm that Google has recently launched, many directories have taken a real hard hit. This also could mean that directory owners, need to make some changes, as well. However, this may not be permanent, and may require that Google’s algorithm, needs to be adjusted. Only time will determine the final, outcome, of it all!
* Directories should be listed in the major three search engines, (Google, Yahoo and Bing). The more pages that have been crawled the more value the directory has, for, SEO value. What you are searching for is how many pages, detail pages, category pages, are cached by the search engines. This will give you an idea of what the search engine think about the directory!
* Directories that link to other sites such as, ca****’s, adult, gambling and illegal sites, should also be avoided. You don’t want to get linked to sites, that could deemed to be in “bad neighborhoods”. Another factor is if the directory has sitewide links, and tons of text links in the sidebar, or in the footer. These types of directories don’t carry much weight as far as link power.
* One should look at the amount of traffic the web directory receives. I would start at Alexa, to get a rough idea of the amount of visitors, pageviews per users and bounce rate.
These, are some basic guideline to follow, when you are working on your link building campaign. Therefore, take your time and do a little research, before you submit your links, to any directories!
Hope you enjoyed this article, “Are Directory Submissions Still Effective for SEO Optimization?”.