Sigh of relief, Mayan Calendar hasn’t ended with the end of the world. If it’s said that 2013 would be the year of content for online marketing, then it might not be wrong. Before that your company faces content shortage, you need to know the web content history and the trends to prevail in 2013. Here you need to go!
Content Marketing And SEO – Go Hand In Hand
Web world revolves around two things; links and text. In the early times of SEO development, the blunders were like font and background of the same colour, text hidden, and web pages stuffed with keywords. Google updates like Florida, compelled web masters to focus content instead of text.
With the evolution of content in SEO, web masters started putting links in the content. As links are required for SEO, so SEO Dundee professionals found link carrying content as the best deal in terms of cost and quality.
The most remarkable change in the Google history was made when Panda update came that totally changed the way content was created and promoted over World Wide Web. The update attacked the poor quality and irrelevant content present at the websites. Web masters started to go for meaty pieces of content.
All it has lead to more frequent content updates to be brought at any website to make that friendly with Google, to win over high ranks, and to grab the attention of the targeted customers. More content firms came onto the scene to fulfil the content needs of online businesses.
In April 2012, the link aspect of SEO was attacked in Google Updates, resulting in penalizing of the content spreading strategies like link wheels, paid links, and blog networks.
What to conclude from the history of content marketing? Only quality content promoted in white hat ways can win the ranks at Google and can claim high customer count. Now, what’s the future of content marketing and SEO? Here are listed down some popular trends to rule in 2013.
Quality Content – No Compromise
It’s not just about the need of quality content, but businesses are thinking seriously to hire high end writers and also the subject exerts. So, be prepared good writers, you would be in high demand in 2013.
Content Focus – Branding A Business
The concept of meatier content, as pushed by Panda Update, has compelled many players to go for the same strategy, but the companies stand out from the crowd are the ones with different content. Evergreen content won’t be helpful now to rank high at search engines, but it’s the brand, the personality of the business to make some mark.
In Depth Articles – To Build Trust
Time to provide search engines and the end users with easy stuff is over. Longer articles having in depth discussion of the topic will be quite helpful to win over clients’ trust, and get high conversions. The main concept of the articles should be delivered to the readers regardless of the word count.
Social Media – For Link Building
More social media platforms mean more content is needed optimized for each platform. Although, it’s not the traditional SEO work, but still web marketing agencies are focusing on this aspect to get desired response from the targeted customers by providing them with social-ready content. Instead of just the on site content, better to go for a tweet, Facebook preface, or G+ ready. That kind of content, which is more like a summary or just a teaser, can be promoted with great ease.
Multimedia – To Create Bigger Effect
According to recent studies, images help a post in having more interaction, videos also have the same effect, but to lesser extent. Proper textual effects should be there in a post along with alt tags, captions, as well as descriptions to improve the accessibility of the content. Videos should carry script, transcript, or summary to appeal to the targeted audience. Inforgraphics are although considered to be passé, but still such kind of content has value.
Future would be of overarching content strategy involving written, visual, and oral content, spreading through social media while engaging the audiences at the same time. Are you prepared?