Mobile Application Development: Is Your Brand Doing It Right?

Mobile application development faces hurdle nowadays due to competition, costumer needs and multi platform environment issues. As of today, there are a total of 25 billion apps downloaded and more companies are trying to integrate their marketing strategies in the apps market through mobile app development that will bear their brand.

In the US alone, 37% of consumers own Smartphones. And it has been predicted that after a year or two, access of the internet will primarily be coming from these devices, so that’s goodbye to PC. Survey says that consumer’s tend to prefer brands which gives them a good mobile app experience and of which they expected mobile app to be a better experience than the website counterpart of the brand.

For starters, a mobile app developer and the owner of the brand itself should answer a few basic questions. These questions can jump start their brands’ app development or in evaluating a premade app plan.Here’s a few:

– What will be the design to be used?

– Will the app keep the users engaged?

– How are its performance capabilities?

– Does it deliver?

– Was it user friendly and easy to use?

– Will it address your business and brand’s need?

– Will it stand another year of dynamic technological change?

Best Practices in the App Development

If the above questions have been answered, probably you can start with the first phase of your brands’ mobile application development. Now while the app I ongoing the developing stage, certain practices should be laid in the table. These practices will address the technologies, techniques and the theory of consumerism.

1. Built an app that is a hybrid between mobile platforms. You don’t have to build sole for iOS, Android is also a bigger market. And aside from these two there are much smaller markets that if you played it right, you can have benefits from them.

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2. Consider the price. The best technique here is to keep it free. There are a number of people who buys application but a greater number wants to try it first. SO you can have it at no cost and just offer a price for premium experience. Another technique is the In-application purchases, that way you don’t flaunt the price outright.

3. Make it a memorable user experience. If your app is forgettable, then forget it. Keep it fun yet useful. Make it user friendly but not too basic. You don’t have to slap consumers in the face outright of your sales expectations. Do it with finesse and the sales and profit will follow.

4. Make use of Badges instead of push notifications. Push notification, ask yourself this, is annoying and intrusive. The use of badges for notification is less intrusive and just as good as a notification.

5. Consider technical issues on application data. This point to the more technical side of the app development. Here’s a bulleted summary of things for this:

– Use cookies sparingly

– Client side local data storage

– Do not execute untrusted JSON data

– Personal device info

– Automatic sign in and security

– Use of transfer compression

– The app size

To cap it all, you have to study the market as well as the technological aspects first of mobile application development. Don’t think that you can just do a replica of your website, that would be just doing a mobile site of it.

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